The Chapel Hairdressing


We Built This Brand, episode 1.0

Trade Mark Wizards presents "We Built this Brand" - a five-part short film series that celebrates the power of brand protection. 

We interviewed passionate brand owners who have turned their dreams into reality by safeguarding their intellectual property with the help of Trade Mark Wizards. 

Each short film in this documentary-style series takes you on a journey of discovery, revealing the true value of trademark protection for businesses of all shapes and sizes. 

We'll hear from the people behind the brands and discover their unique stories, struggles, and triumphs. 

The first episode of our five part documentary-style series features an award winning client of ours - The Chapel Hairdressers. 

The Chapel was founded on a vision to help the hairdressing industry evolve. By listening to what women universally disliked about visiting the salon, founders Amanda & Toby set out to create a different type of experience where each individual customer receives the care and attention that they deserve. 

With six salons, in Horsham, Islington, Marlow, Sevenoaks, Tunbridge Wells, and Verbier, the team at The Chapel are creating unique and personable experiences for their customers. 

'Each of our salons is a unique destination, a natural gathering place, with its own individual atmosphere. As the world around us changes, it’s important to us that we continue to adapt and evolve our spaces to respond to the needs of our guests and continuously improve what we do.’ Toby Dicker, CEO at The Chapel. 

Over the years, we have worked closely with the team at The Chapel and been part of their business’ growth. For brands like The Chapel, we make the trade marking experience as straightforward as possible and we ensure that what our clients have created is protected. 

Discover why we are a trusted trade marking partner for businesses across the London area, the wider UK, and internationally, and contact a member of our team at if you want to learn more about our brand protection strategies and trade marking services.


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RationalFX provides security to their clients via their award winning services, brilliant customer experience, and successful client delivery.

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