Brand Protection Strategy - From £200+VAT


+ £50+VAT Per Additional Class
+ £50+VAT Admin Fee Per Application
+ Official EUIPO Fees


File an application for your trade mark in the EU with our competitively priced Wiz-EU package. An EU registration will ensure that you have exclusive use of your trademark in all 27 member states of the EU.

To whom is this package suited?

  • Start-ups
  • Existing businesses
  • Professional intermediaries
  • Experienced entrepreneurs
  • Solicitors with no trade mark department
  • Accountants with client’s requiring trade mark protection
  • Business consultants
  • Foreign attorneys

Get advice from qualified professionals

Not sure which classes you require? Do you need UK or international protection? We understand that trade mark law can be complex; that's why our team is here to help! Call us today for a free 15 minute consultation with one of our Trade Mark Attorneys.


WIZ-EU Fees Explained

Our trade mark application process is conducted in two phases -

Brand Protection Strategy

Before we can file your trade mark application, it is vital that we undergo research of your brand and business to devise your comprehensive brand protection strategy. Without completing the required due diligence before filing a trade mark application, you leave yourself vulnerable to objections from the EUIPO and unexpected challenges to your trade mark application (e.g. a letter before action or an official opposition against your application).

In the Brand Protection Strategy, we analyse your brand and provide formal legal advice relating to your prospective trade mark application. This will include a list of classes relevant to your brand (with a snapshot of goods/services), a breakdown of your branding elements, registrability advice, high risk searching advice, and costs related to drafting the specification, alongside preparing and filing the application.

We provide the Brand Protection Strategy at a cost of £200+VAT for one trade mark application and £50+VAT for each additional application.

Specification & Filing

Our professional fees (including local associate fees) for an EU basic application start at £550+VAT for drafting and preparing one trade mark application in one class. We charge £50+VAT for each additional class thereafter. Further, there is a £50+VAT administration fee for filing the application and dealing with the basic formalities and non-contentious deadline management. You will also need to pay the EUIPO's official filing fees which are €850 for the first class, €50 for the second class, and €150 for each additional class from the third class onwards. 

The EUIPO's filing fees are paid in Euros by our firm. In order to account for exchange rate fluctuations and bank charges, we add 12.5% to the official EUIPO fees. 

What's Included

Trade Mark protection can be a complex process where you can encounter technical legal difficulties. We have tried to explain the filing process in simple terms, but we understand that you may have more questions about what is involved. If so, call us today for a free 15 minute consultation with one of our Trade Mark Attorneys.

Brand Protection Strategy

We will provide you with a comprehensive document bespoke to your business that will -

  • Explain why trade mark protection is important.
  • Outline the stages of the application process.
  • Provide a bespoke detailed list and explanation of the recommended classes that you will need to cover in order to have the best protection possible.
  • Advise on whether your trade mark is actually registrable from a legal perspective.
  • Give you a clear search report outlining the identical and very obvious highly similar marks that might stand in your way.
  • Recommend filing strategy to ensure and guarantee that your application passes the examination stage.
  • Breakdown the costs of the application.
  • Tell you what the next steps are so that you can begin the process of protecting your trade mark.

We provide the Brand Protection Strategy at a cost of £200+VAT for one trade mark application and £50+VAT for each additional application.

EU Search

Our strategy team will conduct a brief and cursory search for identical and very obvious highly similar marks that might conflict with your application in the classes that you need to cover. This will allow you to see how unique your trade mark is. It will also give you an indication as to whether there are any high-risk obstacles that could stand in the way of your application.

You are always welcome to speak to one of our Trade Mark Experts about the results.

*This is not a substitute for a full clearance search.

Registrability Advice

According to European Trade Mark law, trade marks cannot be registered if they are non-distinctive, describe characteristics of your goods and services, or contain common and generic terms which are used in your trade and industry.

We will advise you on whether your trade mark is actually registrable and recommend a protection strategy which will guarantee that the application is accepted by the examiner at the EUIPO Office.

Drafting Specification of Goods and Services

When you protect a trade mark, it must cover specific goods and services. Our Strategy Team will prepare a comprehensive and detailed list of goods and services that you should include in your application to have the best protection possible.

We always aim to provide you with the broadest and strongest protection so that no other businesses can copy your name, take advantage of your reputation, or tarnish your brand.


Preparing Application

Once we have all of your information, answered your questions, you have agreed with our strategy and classes to cover, and we have drafted your specification, we can then prepare the application for your approval and make any necessary changes.

Filing Application

Once you confirm that you are happy with everything we will simply arrange for your trade mark application to be submitted at the EUIPO.

Your journey to EU trade mark protection will officially begin!


Reporting All Stages

For EU applications, we will report all stages of the application process to you, which include filing the application, examination reports that require your instructions, publication of the application and the opposition period, the priority period, registration and renewal deadlines.

If there are any challenges made by third parties, we will also bring these to your attention.


Trade Mark Monitoring (Optional)

We will monitor your trade mark in the EU using the latest trade mark watching AI technology. This means that we will notify you if there are any identical or similar marks filed by others that might conflict with your trade mark anywhere in the EU.

If you have international plans for the business just let us know, and we will monitor your mark globally, this will not be a problem.

Enquire Now

Making a Trade Mark application with Trade Mark Wizards is easy, we do all the hard work so can concentrate on running your business.

Call, email or complete the the short form to start the process.

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