Areti Kostoula

  • Qualifications: LLB, MSc (Law, Business & Management), LPC
  • Position: Paralegal & Trade Mark Agent

Education & Experience

Areti graduated from Queen Mary University of London with a LLB in 2017, and completing the Legal Practice Course with MSc in Law, Business and Management at University of Law in 2018.

She is responsible for handling client enquiries, drafting brand protection strategies and trade mark specifications as well as preparing and filing UK and International trade mark applications. She has contentious experience with assisting the attorneys in drafting legal documents and correspondence relating to disputes and she is eager to further develop her knowledge and skills on contentious matters.

Prior to joining Trade Mark Wizards, Areti gained experience in white-collar crime investigations & prosecution as she was working for a specialist prosecuting authority in the UK tackling fraud, bribery and corruption for over a year. Her forensic analysis is therefore second to none.

Trade Mark Achievements

Areti manages a huge volume of new client enquiries. After being part of the team for such a short time, she has hit the ground running and is able to provide focused advice on brand protection in the UK and internationally. She can easily break down a client’s brand portfolio and provide multiple options of strategic filing programs.

What do clients say about Areti?

The feedback from clients is that she provides an “excellent service”, and that is simply her general standard.

What Areti enjoys about the trade mark profession?

Areti enjoys contributing to the protection of our clients’ valuable commercial assets. Out of all of the different types of laws, intellectual property law stood out the most to her.

“There are so many aspects to trade marks and no two days are the same. You are constantly learning very intricate details about different and very diverse sectors. One minute I could be advising on the protection of children’s toys in the UK, and the next minute I could be advising on construction materials in the Middle East, followed by advising on protecting aircraft carriers”.

What kind of trade mark work does Areti enjoy?

Areti is currently part of the Strategy and Filing Team. She really enjoys the direct contact with clients, understanding their protection needs and providing that focused advice as quickly as possible. She likes it when clients ask challenging questions that test her knowledge.

She is keen on acquiring more exposure in contentious matters and likes assisting our attorneys in drafting their advice and accompanying them to court proceedings and hearings.

What bit of advice would Areti give to all businesses if she had the chance?

Areti believes that having a strategy in place to protect your brand is key. She generally advises businesses to protect all of their branding elements as soon as is practically possible, since this ensures they have sufficient enforcement powers over competitors or third parties that try to take advantage of any part of their goodwill or reputation. 

What does Areti like about Trade Mark Wizards?

As the newest member of the team, Areti really enjoys the friendly, welcoming environment and being part of the Trade Mark Wizards family. This, in combination with the challenging environment and the varied client list makes this a good place to work for her. She really enjoys the direct client contact and the fact that unforeseen and imminent deadlines can land on her desk at any time. This provides a good balance of a relaxed working environment with nice bit of pressure to deliver.

Life Outside Trade Mark Wizards

Areti is very keen to stay active and healthy. She enjoys going to high intensity interval training classes and challenging her physical strength. Areti also enjoys cooking traditional Greek recipes as well as healthy snacks. In fact, she is the Trade Mark Wizards in-house baker and brings in treats for the team when they deserve it.

She really enjoys going to Escape rooms and she has managed to escape 12/15 rooms she attended together with her team.

As a child, what did Areti want to be when she grew up?

Areti wanted to become a journalist and, in particular, she wanted to be a news presenter. There is still time, but it is looking highly unlikely.