Oliver Oguz

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  • Qualifications: LLB, LLM, MCITMA
  • Position: Director, Trade Mark Attorney
    European Trade Mark Attorney

Education & Experience

Oliver read a Bachelors degree in law and went on to complete a Master’s degree in Intellectual Property and Competition Law at King’s College, London. He then undertook the Post Graduate Certificate in Trade Mark Law and Practice at Queen Mary University, London and has completed the Professional Certificate in Trade Mark Practice at Nottingham Law School. He has also completed the Trade Mark Administrator and Paralegals course run by CITMA and is currently finishing the IP Litigation and an IP Advocacy course at Nottingham Trent University.

He has worked as part of the in-house legal team of a US multi-national internet corporation that is globally known for its web portal, search engine and related services and assisted in the negotiation and drafting of various IP agreements, in particular cross-border licensing arrangements.

Oliver entered the profession in 2006 and before founding Trade Mark Wizards®, he worked as a trade mark lawyer and senior consultant at an established IP consultancy firm, dealing with trade mark related issues across the board, from searching, filing and prosecuting trade mark applications globally to advising on contentious issues such as oppositions, cancellations, infringement actions and domain name disputes.

Oliver is familiar with the practices and procedures at the UKIPO, OHIM, WIPO, Nominet and ICANN, and is a Founder and Director of Trade Mark Wizards®.

Trade Mark Achievements

Since entering the profession, Oliver has had his fair share of working under pressure. One particular achievement is maintaining and being responsible for a large trade mark portfolio of a leading manufacturer and distributor of computer hardware, having acted in more than 70 disputes including infringements, oppositions and cancellations for the same client, and maintaining a 100% record for winning cases and obtaining favourable settlements.

What do client’s say about Oliver?

Clients describe Oliver as “a great client handler who is extremely commercial, even in his legal thinking” and praised for “his understanding of cost-sensitivity when unforeseen contentious issues arise”.

What Oliver enjoys about the trade marks profession?

“It’s simple… a company’s brand and reputation is the basis of all consideration afforded to the business and can perhaps be seen as the most important of business assets, after the people who work within the organisation. It gives me great pleasure having the responsibility of being in charge of protecting such important IP assets, the existence of which are crucial to the survival of a business”.

What kind of trade mark work does Oliver enjoy?

“I enjoy creating and devising focused trade mark filing strategies by anticipating potential challenges to trade mark applications, in order to ensure trade marks are registered quickly and cheaply, with a low risk of encountering third party challenges or formal proceedings during the process. I also enjoy finding commercial solutions during settlement negotiations in order to avoid contentious proceedings”.

What bit of advice would Oliver give to all business if he had the chance?

“If you are in business and you are providing goods or services under a brand name, then you need a trade mark registration… there is no need to think twice. Don’t simply wait for someone to start using a confusingly similar mark and take action on the basis of unregistered rights because, mark my words, you will end up spending more money commencing a legal action that has a much higher evidential burden”.

What he likes about Trade Mark Wizards®?

“The company has such a down-to-earth working environment with a strict focus on delivery – what clients need from us, they get from us! I also love that the firm is not your conventional trade mark practice in the sense that clients actually see me as an integrated part of their in-house legal and marketing team, rather than just an external lawyer, which really helps in building that trusting, long-term relationship”.

Life outside Trade Mark Wizards®

When Oliver is not in the office he spends time with his family and friends. He enjoys inventing new cocktails and at the moment is learning how to cook.

As a child, what did Oliver want to be when he grew up?

Oliver wanted to be a famous footballer and play centre forward for Arsenal, but it didn’t quite work out that way.